2. Market analysis

Now it's time to take a look at the tools that professionals prefer. We take a keen interest in tools that claim to be the best technically, and those that claim to be the best ergonomically.

Why do users think that certain tools are better than others? What characteristics do these tools share? How durable are they? How are they maintained? Which design solutions are most popular?

Which tools are easiest to handle? Give the best results? Reduce the pressure exerted on users' hands? Which tools is the correct size? Weigh just enough and no more? Provide the right friction? Which tools actually reduce the risk of injury?

And finally: How are the best tools marketed? How much do they cost? Are they so much better that users are willing to pay a premium?