10. User test #3 Preparation for launch
We want to make absolutely sure that our new tool satisfies
the needs of users worldwide. So we perform one final
user test. The test is performed with about 200 tools.
Afterwards, our ergonomists evaluate user feedback on
the tool's performance and handling over an extended period
of time. If this final test shows that the tool works
as it should, the tool is approved for mass production
and marked with our Ergo symbol.
While the test is under way, we prepare for the tool's
launch by producing a demonstration pack for sales representatives.
We decide on the design of the packaging and produce
printed promotional material, advertising and press
releases.
The entire process of tool development, from specification
to approval, lasts between two and three years.
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